Post-Penguin SEO Link Building: The Naked (URL) Truth

If your rankings haven’t recovered from Google Penguin yet, you’re looking for answers. By now, you’ve cleaned up onsite keyword spam, you’ve stopped participating in blog networks, and you’ve read a ton of articles about how to recover from Penguin, but nothing is working. The fortunate reality is that Penguin is simply an algorithm; a mathematical calculation that factors in different data sets to result in a “score” which is used to rank every Website you see in the search results. The first step to beating this algorithm is to understand it.

Understanding Google Penguin

The primary method by which Penguin operates is by examining your inbound link profile metrics to detect what it deems to be “unnatural” activity, and the main signal of unnatural activity appears to revolve around anchor text. As such, if you’ve been hit by Penguin, then it’s likely due to an over-optimized inbound link profile, as determined by the distribution ratio of the anchor text in your inbound link profile.

So, what does a Penguin-affected site’s inbound link profile anchor text distribution look like?

Can you guess what anchors are represented by the big pieces of this pie? Exact-match keyword anchor text for money keywords. This is the type of link profile that would have performed extremely well prior to Google Penguin, but it’s deadly post-Penguin since it lacks diversity, as over 75% of its inbound links are divided into 4 separate anchor texts. This is a big signal to Google of link profile manipulation.

Here’s what a healthy inbound link profile looks like:

This anchor text distribution is much more diversified, but there are still some big pieces to this pie. So, what are those? There are 4 main anchor types that typically comprise the largest portion of an inbound link profile anchor text distribution ratio:

• Naked URLs consist of some variation of the actual URL of the link destination. This can be an internal page or, more commonly, the home page. Naked URLs are the strongest signal to Google of a “natural” inbound link profile and typically comprise the majority percentage of anchor text distribution in healthy websites. Examples include searchenginejournal.com, http://www.searchenginejournal.com, www.searchenginejournal.com, and http://searchenginejournal.com.
• Brand Anchors consist of some variation of the brand name of the destination website. Even small variations such as differences in capitalization are noted by search engines. Examples include Search Engine Journal, SearchEngineJournal, Search engine journal, and SEJ.
• Brand-keyword hybrid anchors consist of some variation of the brand name of the destination website mixed with a relevant exact-match or LSI (latent semantic indexing, which is just a fancy term for “related”) keyword. Examples include SEO blog Search Engine Journal, Search Blog Search Engine Journal, and Search Engine Journal, a search blog.
• Universal/junk anchors consist of words that can apply to any destination website, or are universal in nature, such as “click here,”  “visit this website,” and “here.” They are commonly known as “junk” anchors because, prior to Google Penguin, SEOs and webmasters used to try to avoid these types of anchors since they passed no signals of relevance to the destination website. Oh, how the tables have turned.

Most of the healthy pie slices you see above consist of variations of these four types of anchor texts. As you move forward with your inbound link building strategy, resist the urge to rack up keyword-rich links (which was pre-Penguin best practice) and instead pick one of the four anchor types above.
Your first step, however, should be to audit your inbound link profile using a tool like Majestic SEO or Open Site Explorer, with the goal of determining your existing inbound link profile anchor text distribution. Once you know your current anchor text distribution, you have two options for adjusting it: Delete or dilute. Essentially, you can engage in a link removal campaign, and/or build new links to dilute your overall inbound link profile, which will bring down the ratio of all offending anchor texts. I recommend a two-pronged approach for maximum benefit, in which you execute both strategies simultaneously.
Once you realize that you’re up against a mathematical algorithm, it stands to reason that gathering intelligence and engaging in some strategic addition and subtraction is all you really need to recover from Google Penguin. If the penguin hasn’t released you from its clutches yet, don’t give up; positive energy in will yield positive results. Good luck!

Source: http://www.searchenginejournal.com/post-penguin-seo-link-building-the-naked-url-truth/46936/

Google Adsense Keywords

High Paying AdSense Key phrases: Acquire the highest paying Google AdSense key phrases and optimization techniques. High paying key phrases and alternatives
So how most of you out there have heard about these high paying Google AdSense key phrases Im positive every person. The trouble with these consumers and web pages are that they are drastically off base with their quotes. Ive performed a lot of investigation on high paying AdSense key phrases and for the most portion, there are not most with staggering CPC.
Seriously some of these consumers are claiming that they know Google key phrases that pay upwards of $100 per click. Properly Ill tell you ideal now that is a load of bull. There are some fairly high paying key phrases but none of them touch $100. I mean come on be realistic, if an ad pays $100 a click that indicates the advertiser is spending at least twice that for an advertisement! And with a common search volume of about 2000 clicks the advertising expense would be outrageous! So do not listen to these quacks saying they know where these unbelievable key phrases are considering they do not exist.
For those of you who do not know what CPC is, it stands for Expense Per Click. That is the cost an advertiser would will need to pay per click of their ad they are running. You as a publisher would get anyplace in between 20% and 60% of the CPC. So lets say the CPC was $five, you know you will get $two.50 at the max.
Quite often acquiring the ideal keyword or phrase is not as very easy as point and click. So what you will need to do is use a keyword tool or targeted traffic estimator. You sort in your key phrases or phrase that you have decided on and the tool will show you the search volume and other related key phrases and phrases. This will support you make a decision if your key phrases or phrases will be the most profitable in Google AdSense.
For instance…Individual Injury Lawyer has a really good search volume and a high CPC, BUT, Chicago Individual Injury Attorney has an even greater CPC. Small adjustments to specify what you are going for makes a globe of distinction. This here is fairly a great deal Search engine optimization, or Search Engine Optimization, in a paragraph. Take whatever you are writing about or promoting or whatever and define it from dog training to how to train your dog to quit biting. Make positive to sprinkle your content with your key phrases or phrases and if doable put it in your title as properly. Trust me it will function. And that ladies and gentleman is Search engine optimization.
Now How Most Of You Have Felt Like This
You have been performing your investigation and you have identified high paying Google AdSense key phrases. You have began to get some views and impressions and however nonetheless absolutely nothing. Goose egg. Zilch. Nada. Ok, ok, Im receiving carried away. Im positive any one who has tried Google AdSense has felt this horror just before.
Properly honestly it comes down to a couple items:
* Search engine optimization (search engine optimization)* Content* Competition* Topic
Search engine optimization is rather straight forward as I explained above. Optimize your target by taking a plain Jane topic like dog training and define it by performing how to train your dog to and so on and so on. Put your key phrases or phrases all through your content and in the title if you can. A lot of times the title has been taken so attempt to double it up or stretch it out like so..train your dog-how to train your dog to quit biting. Doubling and stretching like that honestly ranks high on search engines.
Content, you have to have really good excellent original informative content in your post, weblog, web-site, whatever it might possibly be. A lot of location you write can see if you have cut and pasted a person elses function off the net and search engines are much less most likely to choose up on duplicates. So maintain it original and informative.
Competition basically indicates are you chasing a niche that has thousands and thousands of consumers targeting the similar factor. Now it is not at all times poor with Google AdSense to chase a high competed for niche but it is commonly a superior notion to acquire one thing with lower competition. This makes it possible for you a a great deal higher opportunity of receiving observed.
Topic or Niche is an fundamental factor to pay attention to. If you are going immediately after a niche that does not honestly have a following, then you are not going to get any views, clicks or what have you. For example, how most consumers do you feel are looking for trash bags versus auto insurance Acquire a topic or niche that consumers are and will continue to search.
Now you can take all this specifics Ive given you and do added investigation on every single of them. If you want alot more in detail descriptions and layout. I just attempt to clarify items in the most straight forward way doable. The 1 factor that got me when I began web based was how every person had these lengthy drawn out explanations for every little thing. I was screaming why cannot you just flat out tell me! So immediately after some time reading a hundred numerous peoples eBooks or web-sites and blogs about how to do this and that, I figured Id share my expertise and put it in words any one can know.
You do not at all times have to go for the most highly-priced niche to nonetheless be profitable. Get started by checking out how a great deal items expense in places you know a lot about and would get pleasure from writing about. That way with your initially actions in the door when you are understanding you will be having enjoyable performing it. Then you can move on to alot more highly-priced, which I have identified to mean boring, niches.
Now write a small every single day, or possibly 1 post, weblog whatever a day. The alot more you have the alot more you get with high paying Google AdSense key phrases. Attempt and link your items together that have the similar one of a kind content. This way you will get consumers traveling by way of your stream of specifics checking your ads and your links and so on. And dont forget just considering you are attempting to make revenue does not mean you cannot have enjoyable. So HAVE Enjoyable WRITING
High Paying Google AdSense Key phrases
As promised here are some high paying Google AdSense key phrases for you to get started on. Now dont forget this is the CPC (expense per click) for the advertiser, so you figure 50% – 80% is yours.
* Chicago individual injury attorney~~~~$25 – $36. typical $31* Chicago individual injury lawyer~~~~$25 – $34. typical $31
Just a small side note, fundamentally any state and individual injury attorney or lawyer is a high paying Google AdSense keyword but Chicago appears to be the highest. Ranging from $15 – $30 per click.
And do not be afraid to take some words and switch them about or add words to acquire alot more revenue per click. Investigation is important!
* Auto Insurance Quote~~~$17 – $25. typical $22
* Life Insurance Quote~~~$15 – $23. typical $19
* Auto Insurance Quote~~~$19 – $28. typical $24
* New Lasik~~~$15 – $21. typical $19
* Most desirable Equity Loan~~~$17 – $24. typical $22
* Mesothelioma Remedies~~~$18 – $27. typical $23