Wednesday, July 25, 2012

20 practical and ethical tips to earn more revenue from Google Adsense

Making money online is the hot trend nowadays. In coming days I am sure you will see many working professional quit their day job and seat at home in their pajamas writing some blog posts to make their living.
There are tremendous opportunities to make money online. Currently Google Adsense is the best option for most of the publishers. Some basic optimization tips can double your Adsense revenue. Two sites having same traffic can have huge adsense revenue difference depending on the ad optimization.
Follow these simple Adsense optimization tips. Experiment for at least two weeks to see the results. Believe me I am not exaggerating because I am experimenting with Adsense on my different sites since long time and these are nothing but some practical and ethical tips to increase your Adsense revenue.
This is hard core material about increasing the Adsense revenue and not possible for anyone to double the income just overnight. I am not promoting or supporting any tricks to fool Adsense code.

Before beginning the tips story let’s have some Google policy recap:

According to Adsense policy don’t do these things:
1) Do not click on your own Adsense ads by any way.
2) Do not increase Adsense ad impressions with some automating tools.
3) Don’t ask others to click on your ads.
4) Don’t alter the Adsense code other than fonts and colors.
5) Don’t put Adsnese code on adult or prohibited content.
Now you know the things that are against the Google Adsense policy.
Here are some simple and “any one can follow” tips to optimize Adsense ads:
1) Blend your ads effectively with your site theme. Match your Adsense colors with your site colors.
2) Do not use borders to your text ads. Ads without border and matching background with site background color always perform well over other ad units.
3) Have some Ad color themes that perform best with your site. At least 2-3 well performing ad color formats should be ok. Rotate your ad units with these color themes. This is just to avoid Ad blindness.
4) Use link units in your site. Link units near site navigation links can perform well. Other advantages of link units are – you don’t need too much Ad space on your site and link units are not annoying to users.
5) Use Google site-specific search box with Adsense. This is the best option other than content targeted ads. You have option to select ad location on your site search result page. Put Adsense ads at the top and bottom of search result page. The best location of Google search box is – top right corner of your site.
6) Place 250×250 size Ad unit at the top of every page or post. If you are using WordPress hosting then 250×250 text or image ad option should perform best for every site. Don’t forget to align this ad unit at right or left side of the post content as shown in the image below.
Use the <DIV Style> tag to align this ad unit. See more details on how to align Adsense ad unit at left or right of post content.
Adsense ad optimization
(Image: Position of Ad units and Search box)
7) Prefer Text ads instead of image ads. This will increase probability of more user interested ads. I will to suggest keep the text and image ad formats for your site. Use text and image ad format for following type of ad formats:
250×250 Square
160×600 wide skyscraper
336×280 large rectangle
300×250 medium rectangle
These are best performing ad units and will also increase your ad inventory.
8 ) Use section targeting to target ads relevant to your site or page content. Section targeting code is nothing but code tag provided by Google to direct their crawler to show relevant ads to page content. Use section targeting code on each page.
Here is the sample section targeting code:
– google_ad_section_start –
Content you want to target.
– google_ad_section_end –
If you want irrelevant content to be ignored, then use following tag:
– google_ad_section_start(weight=ignore) –
More details on section targeting can be found here.
Section targeting will increase ad relevancy and thus CTR.
9) Ad placement is important. Place the Adsense ads above the main fold, means user should see your top performing ad units without scrolling down on your site. This will increase Ad CTR.
10) High performing ad slots: Top of left sidebar and top of individual post. Try these ad slots on your site. Use link unit (obviously with blended color) at the top corner of left sidebar and 250×250 or 336×280 Text and image rectangle ad unit in your post content (Align at left or right side of post content).
11) Block low paying and irrelevant ads showing on your site. Use competitive ad filter Adsense feature for this. Do well study before blocking any ad unit. Some times one ad unit can give you $0.01 in one country and same ad unit might give you $1 in other country. So be careful while blocking the ads.
12) Use Google Adsense ad preview tool can help you to view all ads showing on your site and also helpful for blocking irrelevant ads.
13) Keep more white space around your ads. Do not burry your ads somewhere “out of focus” location. Site content should have enough breathing space so as your ad units.
14) Study your keywords. Target ads to these keywords. If you are not using section targeting Adsense feature then don’t forget to add your page-targeted keywords in the beginning of your post. Google Adsense crawler generally searches for first one or two paragraphs to target ads to that page.
15) You can increase number of ads to be displayed on your site’s main page and individual pages. But please not too many ads.
16) Placing images above or next to the ad units will increase ad visibility and more chances of click on such ads increasing your CTR.
17) Besides the top performers I mentioned in tip no 10, you can use following “heatmap” provided by Google to analyze other top performing ad placement slots. See the Image below. Ad slots with dark color are hot spots than the faint ones.
Adsense heatmap
(Image: Google Adsense heat map)
18) Track all ad performance using Channels. Channels are nothing but individual ad units, which you can track for performance. Study the Adsense revenue report in detail.  Don’t keep on changing ad formats, colors and placements every one or two days. Track the ad unit placement at least for 2 weeks to judge the ad slot performance.
19) Optimize your site for search engines. SEO is the key point for high traffic websites. Moreover traffic from search engines can convert well in case of Adsense ads. Users coming from search engines are clicking more on your Adsense ads than regular readers.
20) Ads placed in-between the content perform well. But keep in mind this can be annoying to your site readers. So avoid too much of blended ads in content.
If you have small posts then put ads at the top of the page content. If you have big post then ad units placed at the bottom or middle of the post can perform well. Do not use skyscraper ads in post content.
21) Test, Test and Test to work it best!!!
So integrating Adsense ads into your site content is the key point for high revenue from Google Adsense.
I am sure if you read every tip carefully and follow these tips you are not long away from doubling your Adsense revenue.

How many visitors does my site need to make money with AdSense?

There is no minimum of visitors, pageviews or hits to get approval for the AdSense program.
Therefore there is no minimum of visitors, pageviews or hits to make money with AdSense.
The only limit is zero. Because if you have zero visitors, there is nobody to click on your ads.
Every visitor to your site is a potential clicker/buyer and therefore a potential moneymaker to you.
In general, the more people visiting your website, the more money you make.
The amount of money you make per visitor differs per website-topic, type of the site, size of the site, time of day/year, etcetera.
Sites with large quantities of original quality content are likely to earn more money than for example forums.
So it is possible that a site with 10 visitors a day makes more money than a site with a 100 visitors a day.
But in general, sites that offer quality content but only have 10 visitors per day or less, don’t even make enough money to pay for the domain and hosting.
If you have a site with quality content that has about 100 visitors per day, there is a chance you earn a few cents every day and maybe sometimes a dollar or more a day.
If you have a website with quality content that is visited by about a 1.000 people per day, you are likely to make at least 1 dollar per day. If your content is durable and will not lose its value, you will make that money each and every day, year after year. An asset like that can make you thousands of dollars in the long run.
A site with quality content that is attracting 10.000 visitors a day? A site like that is very likely to be one of your main sources of income. In some cases a site like that will be able to fire your boss, so to speak.

How to earn money from Google's AdSense affiliate program?

Though it looks like a very easy job to signup and get going with Google AdSense, it is not that simple to earn money out of it. Sign up at Google AdSense is free of charge, indeed. However, making money online does not start off immediately upon doing something as fundamental as signing up and leaving certain text ads with Google to take care of the rest. To earn money out of displaying links to other website, your website must boast of high degree of traffic.

Designing a site of interest, optimizing the website with high paying keywords and placing the ads at the right places so as to maximize clicks and minimize risk, are a few critical issues that would eventually determine how much income you made out of it. Like any affiliate program, Google AdSense too has certain basis that can be kept in mind, worked upon and eventually draw interest of people to go through the site.

To begin with, building a content rich site is beneficial from Google's point of view. Good content holds the attention of visitors and encourages them to click further in the web pages to explore. It is also important to display up-to-date information on your website, updated periodically. The updated and latest information on the net interests the visitors for its usefulness. Lucid content on the your website paints a professional image of you. With an impression of you as an expert in the field, the visitors to your website regard suggestions and tips and more highly than otherwise. Most importantly, good and informative content shall bring back the visitors again and again, as they will most probably bookmark the site. Visitors may also popularize the website with word of mouth and thus bring in more qualified traffic.

Secondly it is important to research and use the higher-paying keywords while developing web pages. The site pages must be developed using topics containing high paying keywords that are also relevant to the topic of the web pages. You can make use of free online keyword bidding tools to know what advertisers are paying for keywords.

Thirdly it is important to place the ads at a judicious place on the web pages so as to attract instant and sure visitor's attention. The best place considered for placing any ad is the upper left hand quarter of your website. Studies reveal that people generally scan through the websites from top left corner to the bottom. Accordingly, placing a vertical skyscraper ad in the section can rev up the clicking rate from a bare 2% to as much as 30 % or higher.

Avoid using horizontal banners for ads as web surfers tend to avoid horizontal banners without actually going through them. It is because the web users generally come across web advertisements in horizontal banners. Further, it has been observed that placing an ad just before or after the web content fetches higher click through rate.

Google research also outlines certain dead zones in the web pages that will not generate clicks, viz. the top right and bottom right corners of the web pages. The absolute bottom of the web pages is also considered as a dead zone, as ads in these areas are most likely to be ignored.

It is always advisable to choose a color scheme for your ads to complement and coordinate with the present color scheme of your web pages. Thus the ads blend with your site content and invite more clicks in the guise of web content itself rather than an ad.

At last, it is always wise to follow AdSense program's policies to the word, as breaking the rules will kill a lucrative revenue option for you.

Google AdSense Social Media Accounts

You can also find more news and resources about Google AdSense at the following social media accounts:

Google AdSense Facebook Page
Google AdSense Facebook Page

Google AdSense Twitter Account
Google AdSense Twitter Account

Google AdSense Webinars
Google AdSense Webinars

Google AdSense YouTube Channel
Google AdSense YouTube Channel

Tips on How to get accepted in Google Adsense

Not all those who apply for Google AdSense gets accepted and Google does not tell you why you are denied. You will be required to input one Website URL in applying for AdSense and here are some tips that may help you get accepted in Google Adsense Program:
* Have your own domain name (register it for many years if possible)
* Have at least 10 pages or posts in your website or blog (And site should be indexed already)
* Have unique content (Content/Topic that has Advertisers, check https://adwords.google.com/select/KeywordToolExternal, more on How to Use Google Adwords Keywords Tool soon)
* Have your site optimized for Search Engines (SEO Tips from Google)
* Have an XML sitemap
* Add your site in Google Webmaster Tools (www.google.com/webmasters)
* Add Google Analytics (www.google.com/analytics)
Let us all look at the point of view of Google, if they see that you are serious with your website (registered your own domain name for many years) and have unique topic and content that can be found by the Search Engines, then they will have no reason to decline your application.
Note: These are not guarantees but only tips to help you get accepted and it will also help in your SEO and traffic generation

How to legalize an AdSense PIN Code

Google AdSense use to send a PIN code to all publishers when they arrive at an earning over 10$. Google mailed this pin code to them via postal mail in order to confirm the address detail of the publisher. But, it is tricky for the publisher who lives in Asian country such as India, Nepal, Cambodia, Sri Lanka, China, Vietnam, Pakistan etc. to verify their account. They can only request PIN from Google max of three times, if they didn’t get the PIN and confirm the PIN in 6 moths Google will terminate their account.
Publishers have to obtain the PIN and enter it to legalize the PIN confirmation. It takes about 3 to 4 weeks for the mail to reach the publisher. In the case, publishers don’t receive the PIN code in 3 or 4 weeks, they likely demand it again. Again, if they still didn’t obtain the PIN code for the second time, they can request it for the third time but it is the last time for them. What will you do if you don’t get the PIN code for the last time?
There is other method to confirm your account in the case you don’t get the PIN code after you asked for it 3 times.
Initialy you have to log into your AdSense account and click AdSense account page then you will see link as if you have not get your AdSense PIN yet.
Next, you will be gone to a page where you have to enter your AdSense publisher ID. For your pub-ID it is at the top right corner of your AdSense account. By entering your pub-ID and offer your appeal. Once you already submit your request, Google team will contact you by email within 2 days. They will turn to you to ask for your NIC or bank verification by scanned attachment via email.
If you provide them true information, that they can verify, you will receive an email from Google team within 2-3 days with subject “your AdSense Account has been legalize”.
Now your AdSense account has been legitimately legalized by Google, and you can start earning without entering AdSense PIN code.

Do You Know - How Google Adsense Works? – Lets Learn the Basics to Earn with Adsense

Google Adsense is one of the hassle-free way to make money online. But, to get a stable income from Adsense, you need good traffic, well optimization and more than that, the basic understanding of it. I’m sharing here my personal understanding of how Google AdSense works, so you can get to know the real fact behind it.  This is completely from my personal understanding and experience.
I get few emails and comments about less earning from AdSense, mainly the low CPC. No matter how good traffic and CTR they have, but the final earning is still less because of less CPC.
You must understand the basic process behind Google AdSense, such as how it works, from where Google gets money, why CPC is not stable and how others are making more money than you with less traffic.

Google AdSense is Google’s advertising program for publishers and webmasters who can make money by showing ads on their websites/blogs. It’s a PPC (Pay Per Click) program which pay you when someone (genuine click from genuine reader!) click the ads on you site. Each click may pay you differently depending on how much the particular advertiser is paying to Google.

Google Adwords is another part of same Google advertising program which works for advertisers who want to advertise through Google. So, basically Google Adsense shows ads on your site, which are received from advertisers through Google Adwords.
I found an very informative infographic shows the process of Google Adwords. Even though, it shows how Adwords works, but you will get some good ideas of Adsense too, because both are directly connected.




Infographic original source

What We Can Take From Above infographic


These are the points I can list out to understand the basics which helps on increasing your AdSense earnings.
1) You need to write about a topic which is having several products to sell by several companies. So, the competition among advertisers will be high. This fact directly influences the CPC.
If I’m writing about ‘best webhosting providers’, I know there are plenty of companies in market, specifically to sell their products. So, I’m predicting the high competition which means higher CPC ads on my blog.
If you are writing about ‘Free mp3 download’ or ‘Indian college exam results’ on your blog, Yes, you may receive good traffic, but you will not find higher CPC ads. Just think ! , which American or European country company will bid (pay more to Google Adwords) to show their ads on ‘Indian college exam result’ websites?, the answer will be “ No one “. Even I doubt Indian colleges will be interested on Adwords ads.

2) Write for Advertisers, Get some Targeted Visitors
Think in this way. You need more money (higher CPC) and advertisers want your readers to buy their products. If I’m an advertiser, I do not mind to pay $2 per click, if I can sell a product which can make $60 profit within your 10 visitors (10 clicks). So, at the end, my net profit is $40 ( $60 – [10 x $2]). It can be done by targeted visitors only.  Google is not only caring about publishers you and me, but also they are more concerned on their advertisers.
If your site is getting 100 clicks but none of the advertisers are getting expected benefits, then I’m sure it will reduce the quality score of your website ( I’m guessing this). So, next time AdSense will push lower CPC ads.

3) Traffic Country Location
It’s not mentioned in above infographic, but I want to mention it here. Most of the advertisers bid more on specific countries only where they can sell products online. As you know, our online buying rate is lessor than USA or Europe countries or Australia.

Even though you are targeting valuable keywords to get higher CPC ads, but if the traffic is not coming specific countries, the final CPC and earning will be less.

Look at my December 2011 AdSense earning report. Even though Page Views from India is in second place compared to other three countries, but the CPC and final earning is very less. CTR is almost same in all countries. But the CPC in India is 6 times lessor than USA and other countries.  This could be a good example of how traffic country location is important.




If you have read this article up to here including the infographic thoroughly, I’m sure you would have understood the mistakes on your website and why it is not making good money with AdSense. You can increase the final earning by increasing the CTR and traffic, but if the CPC is very low, then you have no point in doing them.

Just understand these basic points and keep them on your mind while writing your next post. Look at the full process in single picture, do not only think about you as a publisher to make more money with AdSense. Try to understand how it works, what Google is doing behind it, how ads are filtered and displayed and what advertisers are wanting from your readers.
I hope this post would be useful. Let me know what mistakes and lessons you realized after reading this article!. Please do not share your exact figures of CTR, CPC and RPM of AdSense, its against Adsense TOS.

What is the AdSense revenue share?

For displaying ads with AdSense for Content, publishers receive 68% of the amount Google collects from advertisers. For AdSense for search, publishers receive 51% of the amount collected from advertisers. These percentages are consistent, regardless of a publisher's geographic location, and are not in any way averaged between publishers. We don't disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.
You can view revenue share details in your account:
  1. On the Home tab, visit the Account settings page.
  2. In the "Account information" section, you'll see each revenue share displayed next to Active Products.
We believe our revenue share is extremely competitive. However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if the Google ads on your site generate $100, with our 68% revenue share you'd receive $68 through AdSense. Another ad network might offer an 80% revenue share, but only collect $50 from advertisers, so you'd receive $40.
With the vast number of advertisers competing to appear on AdSense sites, our system ensures that you're earning the most possible for every ad impression you receive.

Source:  http://support.google.com/adsense/bin/answer.py?hl=en&answer=180195&topic=1391547&ctx=topic

How much will I earn with AdSense?

There's no precise answer, because your earnings will depend on a number of factors.
  • The type of ads appearing on your pages: By displaying ads with AdSense for content, you can display ads that are paid when users click them or when users view them. All ads compete in an ad auction, and our system automatically selects those which will generate the most revenue for you while ensuring a good user experience.
  • The pricing of ads appearing on your pages: Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.
  • How many AdSense products you use: You can earn from AdSense in many different ways -- by displaying ads on your webpages, by providing search to your users, by displaying ads in feeds, and more. Using more AdSense products will increase your potential earnings.
The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy. Sign up now.
Once you're a part of Google AdSense, you can see your earnings at any time by signing in and viewing your reports. You'll be able to see the total number of ad clicks, impressions, clickthrough rate, and your total earnings. This information will give you an idea of how well the program is performing for you and how much you can expect to earn over time in the program.

9 Tricks I Used To Triple My AdSense Earnings In 30 Days

I have been using Google AdSense to monetize my blogs and websites for as long as I remember. In fact it was the first method I ever tried (I made a whooping $15 on my first month… back in 2005). Over the years I migrated to other methods (e.g., direct sponsors and affiliate marketing), which made AdSense become merely an inventory filler. I was still making around $1,000 monthly from it, but whenever I could I would use other methods over it.

Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying some tricks here and there, and the next month I made over $3,000 with it (that is combining all my sites). I was pleasantly surprised, and I decided to keep using it actively on some sites. In this article I want to share with you the tips and tricks I used to triple my AdSense earnings in one month.

1. I added units to my Big Websites

Daily Blog Tips and Daily Writing Tips are my largest websites in terms of traffic. They are getting close to one million monthly page views (combined). Despite that I was not using AdSense on them, mainly because the direct sponsorship model was working relatively well.
Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later).
Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units.

2. I added units to my Small Websites

As many webmasters do, I have a bunch of small websites scattered around the web. Some are on free hosted platforms like Blogger, and others are self hosted sites that I abandoned along the way. Most of these sites still get traffic, however. Not much, but combined the numbers get decent.
I figured that adding AdSense units to all these sites could yield some money, and I was right. The main reason is that, since these are abandoned sites and don’t have loyal visitors, I can place the units very aggressively. The result was a very high CTR (Click-through rate), which compensates the small traffic levels.
Don’t underestimate the earning potential of small websites, especially if you are willing to place AdSense units aggressively.

3. I used the Large Units

If you want to make money with AdSense you’ll inevitably need to use one of these units: the 336×280 large rectangle, the 300×250 rectangle, the 120×600 large skyscraper or the 728×90 leaderboard.
Whenever I tried to use smaller units the results were disappointing. Even if I positioned them aggressively the CTR was just too low.
All four units mentioned above can produce good results, but the best performing one is by far the 336×280 large rectangle, and that is the one I used to boost my earnings.

4. I placed the Units above the Fold

My first trial was to place the 336×280 large rectangle between the post and the comments section of my blogs. The results were OK. I then decided to try placing them below the post titles for one week, and the CTR skyrocketed. In fact I still need to find a placement/unit combination that will beat placing a 336×280 unit below post titles.
I knew this rule, but I guess I needed to test and get confirmation. The rule is: if you want to make money with Google AdSense, you must place your units above the fold.

5. I Focused on Organic Traffic

My main concern with adding a large AdSense unit right below my post titles was that some of the loyal readers could get annoyed with it. At the same time I knew that loyal readers become ad blind quite fast, and that the bulk of my money would come from organic visitors (i.e., people coming via search engines to my posts).
To solve this problem I decided to display the large rectangle only on posts older than seven days (using the Why Do Work WordPress plugin). It worked like a charm, as loyal readers don’t even notice the ad units when they are browsing through my recent posts, and organic visitors almost always see the ads because they usually land on posts older than seven days.

6. I started using AdSense for Search

I was not sure how much money I would be able to make with AdSense for Search, but I was not happy with the search results provided by WordPress, so I decided to give it a shot anyway.
Currently I am making around $60 monthly with AdSense for Search. It is not much, but if you sum it over one year we are talking about $720. On top of that the search results are as relevant as you’ll get, so it is a win win situation.

7. I started using AdSense for Feeds

Another AdSense product I decided to try was the AdSense for Feeds one. I opted to display the ads below my feed items (you can also place them on top, but this would be too intrusive in my opinion). The results here were pretty good, both in terms of CTR and earnings.
You obviously need a large RSS subscriber base to make this work, but I am guessing that even with a couple thousand subscribers you could already make $100 monthly from feed ads.

8. I played around with section targeting

Section targeting is an AdSense feature that allows you to suggest specific sections of your site that should be used when matching ads. You can read more about it here.
I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.

9. I tested with Different Colors and Fonts

If you enabled both image and text ads on your units you should be able to customize the colors and fonts. I did some testing with both of these factors, and it helped to increase the numbers. Nothing dramatic, but it was definitely worth my time.
You just need to track your CTR for a couple of weeks. Then change the color or font and track it for another week, seeing if you can beat the original CTR. If you can, keep the new format. If you the performance decreased, try a new color or font and track the CTR for another week, until you find the optimal combination.
On my sites the best results came from making the ad units merge with the look of the site, but on some sites contrasting colors perform better, so testing is a must.

How to Maximize Your Online Earning

From my experience, I can say that there are lot of ways to make money online. For me, I choose to focus on three things: Amazon, eBay, and Google Adsense.
1. Amazon Affiliate
I’m sure you know what Amazon.com is. If you want to start making money online, I think Amazon is the best place to start because most of you are familiar with it already. The system is simple, refer someone to buy a product there and you can get some commission if the transaction happen.
I earn about one or two grand per month from Amazon.com. Not so big compare to Amazon guru but I’m happy with my achievement.
2. eBay
Not much different from Amazon. You will get commission if you can pursue someone to buy there.
3. Google Adsense
Do you want to get paid if someone click the link on your blog? If you do then you should join Google Adsense. Google Adsense is one of the simplest way to make money. Just place the google ads on your blog and if someone click on that ads, you’ll get paid.
Keep in mind that you’re not allowed to click the ads on your own for any reasons. Google will banned your account and dismiss your earning.
As a good friend, I’ll share you my secret tool that I used to manage all of three programs above. It’s Affiliate Store Builder. Using this PHP script, you can manage your site performance easily. This way you can check with technique work best on you. Frankly saying, if you want to maximize your earnings, Affiliate Store Builder is a must.

How to Get Google to Index Your New Website & Blog Quickly

Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways you hope they will find it is through search. But typically, you have to wait around for the Googlebot to crawl your website and add it (or your newest content) to the Google index.
So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner rather than later.

What is Googlebot, Crawling, and Indexing?

 


Before we get started on some good tips to attract the Googlebot to your site, let’s start with what the Googlebot is, plus the difference between indexing and crawling.
  • The Googlebot is simply the search bot software that Google sends out to collect information about documents on the web to add to Google’s searchable index.
  • Crawling is the process where the Googlebot goes around from website to website, finding new and updated information to report back to Google. The Googlebot finds what to crawl using links.
  • Indexing is the processing of the information gathered by the Googlebot from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located. Information such as title tags and ALT attributes are also analyzed during indexing.
So how does the Googlebot find new content on the web such as new websites, blogs, pages, etc.? It starts with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will detect links upon those pages to add to the list of pages to be crawled. If you want more details, you can read about them in Webmaster Tools Help.
Hence, new content on the web is discovered through sitemaps and links. Now we’ll take a look at how to get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content.

How to Get Your New Website or Blog Discovered

So how can you get your new website discovered by the Googlebot? Here are some great ways. The best part is that some of the following will help you get referral traffic to your new website too!
  • Create a Sitemap – A sitemap is an XML document on your website’s server that basically lists each page on your website. It tells search engines when new pages have been added and how often to check back for changes on specific pages. For example, you might want a search engine to come back and check your homepage daily for new products, news items, and other new content. If your website is built on WordPress, you can install the Google XML Sitemaps plugin and have it automatically create and update your sitemap for you as well as submit it to search engines. You can also use tools such as the XML Sitemaps Generator.
  • Submit Sitemap to Google Webmaster Tools – The first place you should take your sitemap for a new website is Google Webmaster Tools. If you don’t already have one, simply create a free Google Account, then sign up for Webmaster Tools. Add your new site to Webmaster Tools, then go to Optimization > Sitemaps and add the link to your website’s sitemap to Webmaster Tools to notify Google about it and the pages you have already published. For extra credit, create an account with Bing and submit your sitemap to them via their Webmaster Tools.
  • Install Google Analytics – You’ll want to do this for tracking purposes regardless, but it certainly might give Google the heads up that a new website is on the horizon.
  • Submit Website URL to Search Engines – Some people suggest that you don’t do this simply because there are many other ways to get a search engine’s crawler to your website. But it only takes a moment, and it certainly doesn’t hurt things. So submit your website URL to Google by signing into your Google Account and going to the Submit URL option in Webmaster Tools. For extra credit, submit your site to Bing. You can use the anonymous tool to submit URL’s below the Webmaster Tools Sign In – this will also submit it to Yahoo.
  • Create or Update Social Profiles – As mentioned previously, crawlers get to your site via links. One way to get some quick links is by creating social networking profiles for your new website or adding a link to your new website to pre-existing profiles. This includes Twitter profiles, Facebook pages, Google+ profiles or pages, LinkedIn profiles or company pages, Pinterest profiles, and YouTube channels.
  • Share Your New Website Link – Once you have added your new website link to a new or pre-existing social profile, share it in a status update on those networks. While these links are nofollow, they will still alert search engines that are tracking social signals. For Pinterest, pin an image from the website and for YouTube, create a video introducing your new website and include a link to it in the video’s description.
  • Bookmark It – Use quality social bookmarking sites like Delicious and StumbleUpon.
  • Create Offsite Content – Again, to help in the link building process, get some more links to your new website by creating offsite content such as submitting guest posts to blogs in your niche, articles to quality article directories, and press releases to services that offer SEO optimization and distribution. Please note this is about quality content from quality sites – you don’t want spammy content from spammy sites because that just tells Google that your website is spammy.

How to Get Your New Blog Discovered

So what if your new website is a blog? Then in additional to all of the above options, you can also do the following to help get it found by Google.
  • Setup Your RSS with FeedburnerFeedburner is Google’s own RSS management tool. Sign up or in to your Google account and submit your feed with Feedburner by copying your blog’s URL or RSS feed URL into the “Burn a feed” field. In addition to your sitemap, this will also notify Google of your new blog and each time that your blog is updated with a new post.
  • Submit to Blog Directories – TopRank has a huge list of sites you can submit your RSS feed and blog to. This will help you build even more incoming links. If you aren’t ready to do them all, at least start with Technorati as it is one of the top blog directories. Once you have a good amount of content, also try Alltop.

The Results

Once your website or blog is indexed, you’ll start to see more traffic from Google search. Plus, getting your new content discovered will happen faster if you have set up sitemaps or have a RSS feed. The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates, especially on Google+.
Also remember that blog content is generally crawled and indexed much faster than regular pages on a static website, so consider having a blog that supports your website. For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!
What other techniques have you used to get a new website or blog indexed quickly? Please share in the comments!

Top 20 Most Paying Google Adsense Keywords in 2012

Earning money from online has become very popular. The best way to earn money is from advertising. Google Adsense, a contextual Cost Per Click (mainly) based program allows website owners to earn some money from their websites and blogs. Total approximately $33.3 billion in the past twelve months, has comes from advertising in Google. Somehow 97% of Google’s revenue comes from advertising on Google sites.You can also show your advertisement to specific people. country or group by Google Adwords. WordStream has done this research to discover which keyword categories has the highest costs per click (CPC) in Google’s AdWords. This infographic based on the results of their research which is given below. Read more about AdSense from Wikipedia or visit Google AdSense official website.



The Top 20 Most Expensive Keywords are:
  1. Insurance (“buy car insurance online” and “auto insurance price quotes”)
  2. Loans ( “consolidate graduate student loans” and “cheapest homeowner loans”)
  3. Mortgage ( “refinanced second mortgages” and “remortgage with bad credit”)
  4. Attorney ( “personal injury attorney” and “dui defense attorney”)
  5. Credit ( “home equity line of credit” and “bad credit home buyer”)
  6. Lawyer (“personal  injury lawyer,” “criminal defense lawyer)
  7. Donate (“car donation centers,” “donating a used car”)
  8. Degree (“criminal justice degrees online,” “psychology bachelors degree online”)
  9. Hosting (“hosting ms exchange,” “managed web hosting solution”)
  10. Claim (“personal injury claim,” “accident claims no win no fee”)
  11. Conference Call (“best conference call service,” “conference calls toll free”)
  12. Trading (“cheap online trading,” “stock trades online”)
  13. Software (“crm software programs,” “help desk software cheap”)
  14. Recovery (“raid server data recovery,” “hard drive recovery laptop”)
  15. Transfer (“zero apr balance transfer,” “credit card balance transfer zero interest”)
  16. Gas/Electricity (“business electricity price comparison,” “switch gas and electricity suppliers”)
  17. Classes (“criminal justice online classes,” “online classes business administration”)
  18. Rehab (“alcohol rehab centers,” “crack rehab centers”)
  19. Treatment (“mesothelioma treatment options,” “drug treatment centers”)
  20. Cord Blood (“cordblood bank,” “store umbilical cord blood”)
The first 10 keyword usually deal with financing and industries that manage good sums of money. Degree is also included as the education cost is rising. If you want to earn money from Adsense, if you would probably want to keep an eye on this list.Its not easy to get high CPC add on your website overnight. You have to work hard, get a higher page rank in google and obviously a lot of visitor.

How To Find Best Keyword:
Have you hard the name of Google Adsense? Ok ! Its possible that a lot of webmaster dont know about it. You can find the best valuable expensive keyword for youe website here. Open an account in Google Adwords. You will need a Googel account, obviously you have it. Then Go to Tools and Analysis> Keyword tool in Drop down menu. Write the keyword that you want to find and click on Approximate CPC  to categorize them.